Overview

Astyra is an AI-powered makeup look engine built around a single idea: your makeup should be chosen based on where you are going, not on a random filter or generic recommendation.

Instead of asking you to try on virtual lipstick colours or apply cartoon-style filters, Astyra asks two precise questions — what occasion are you dressing for? and what is your skin tone? — and then generates three complete, expert-level makeup looks specifically calibrated for that combination.

Each look includes exact colour names and hex codes for lips, eyes, and blush; a step-by-step application sequence; expert application tips; and direct links to real products you can buy.

The Core Concept: Occasion Intelligence

Most makeup apps show you products. Astyra shows you strategy. There is a meaningful difference between the makeup that works for a corporate boardroom presentation and the makeup that works for a festival. Between a wedding guest look and a first date look. Between a graduation ceremony and a night out.

Astyra has a dedicated look library for all 12 occasion types, each mapped across 6 skin tones and 3 look styles (Natural, Glam, and Trendy). The result is up to 216 distinct look combinations — all without any AI image generation or filter technology.

Who Astyra is For

What Makes Astyra Different

Astyra takes approximately 60 seconds from opening the app to seeing your personalised look report. The flow is intentionally simple and requires no account, no sign-up, and no camera access beyond selecting a photo from your library.

Astyra supports 12 distinct occasion types. Each has a fully independent look library — the colours, product references, and application techniques are unique to each occasion. The system does not recycle a single look across different occasions.

How the Look Library Works

Every occasion has three distinct look profiles: Natural/Soft, Glam/Bold, and Trendy/Editorial. Each profile contains:

• 3 lip colour options (primary recommended based on your skin tone)
• 3 eye colour options
• 2 blush colour options
• A 5-step application sequence specific to that look
• A Astyra expert tip tailored to the occasion context
• A skin-tone-specific note

After the loading sequence completes, your Look Report screen displays. It contains a results header, three look cards, a social sharing panel, and a Pro upgrade card.

The Results Header

The dark header at the top of the results screen shows: the occasion name, a summary line confirming your skin tone and event context, and four confirmation chips — occasion, skin tone, "3 Looks Generated", and "✓ Affiliate Matched".

Each Look Card — Anatomy

Below is a representative example of how a single look card is structured:

Colour Swatches

Each row shows the colour options for that product area. The larger primary swatch is the one recommended for your specific skin tone — it is the best match for your Dermal Base Tone selection. Tap any swatch in the app to see its full name, hex code, and a short application tip in a pop-up card.

Application Sequence

Below the palette, a row of numbered steps shows the exact application order for that look. These steps are occasion-specific — for example, the Bridal sequence includes "Apply primer" as step 1, whereas the Festival sequence begins with "Waterproof base".

Astyra Tip

A purple information box contains an expert application note specific to the occasion and a skin-tone-personalised note based on your Dermal Base Tone selection.

Affiliate Matches

Below the tips, a section labelled "Affiliate Matches" (with a gold ★ EARN badge) lists 4–5 real products. Each product card shows the brand name, product name, price, and an arrow link. Tapping the card opens the retailer's product page in a new tab. If the app owner has set an affiliate ID in the Admin Dashboard, it is automatically appended to the URL.

Look Actions

Three buttons appear at the bottom of each look card:

• 💾 Save — saves the look to your local profile (shown in Pro)
• 📲 Share — opens the native share sheet or copies a share message
• 🪄 Tutorial — launches an AI face-shape tutorial (Pro feature)

Astyra uses your selected skin tone to perform what it calls Dermal Base Tone calibration — adjusting which colours within each look palette are presented as your primary recommendation.

The Six Tones

How Calibration Works

Every look palette contains 3 lip options and 3 eye options arranged from lighter to deeper. When you select a skin tone, the system moves a "preferred index" pointer to select the best starting shade:

Changing Your Skin Tone

If you tap the wrong skin tone, tap a different one in the same session — the selection updates immediately and the Generate button will reflect the new tone. To change after generating looks, tap "↩ New Scan" in the top navigation bar of the results screen to restart the flow.

How to Upgrade

1. When you reach 0 scans, the Generate button changes to "0 SCANS — UPGRADE TO PRO →". Tapping it opens the Pro modal.
2. You can also tap the gold "UNLOCK PRO" button in the Pro gate card at the bottom of any results screen.
3. In the Pro modal, tap "Start Pro — $4.99/mo →" to activate.
4. Once activated, your scan counter shows ∞ (infinity) and Pro occasions unlock immediately.

Free vs Pro Comparison

Below your look cards on the results screen, Astyra includes a sharing panel designed to help you create viral social content from your generated looks.

The Three Share Buttons

Viral Content Ideas

The three content idea chips in the sharing panel are clickable — tapping one copies it to your clipboard so you can use it as a post caption. The ideas are:

Individual Look Sharing

Each look card also has its own "📲 Share" button. Tapping it opens the device's native share sheet (or copies text on desktop) with a message naming the specific look — for example: "AI picked 'Luminous Drama' for my Wedding Guest look — generated by Astyra Occasion Intelligence. Which look would YOU choose for me?"